![]() ![]() The talks were encouraging for Gyesky and his team, he said."We left both meetings thinking that there was a lot of additional things to discuss," he said. Those discussions gave Gyesky the impression that Pepsi was interested in a potential investment or acquisition, he told Insider. Rise CEO Grant Gyesky told Insider that his company spoke with representatives from Pepsi's innovation team twice. Starbucks has a distribution agreement for packaged coffee drinks with Pepsi. The beverage giant had "a number of conversations over the years" at industry conventions with Pepsi and Starbucks, the complaint reads. In its initial complaint this summer, Rise said that Pepsi was aware of the brand. It brought on NBA star LeBron James, who had previously spent 17 years working with rival Coca-Cola, as the face of the new line. The energy drink's launch this spring came with a lot of fanfare. An unnamed source told AdAge that PepsiCo had been planning to make Mtn Dew Rise the focus of a Super Bowl ad. That order included a ban on using "Rise" in advertising for the drink. PepsiCo's decision comes the week after a judge for the US District Court for the Southern District of New York temporarily blocked Pepsi from using the "Rise" name. A PepsiCo spokesperson did not immediately respond to Insider's request for comment. The name change was first reported by AdAge. sued PepsiCo in June, claiming that the beverage giant violated its trademark when it gave the name "Rise" to a line of Mountain Dew energy drinks in March. The beverage will now be called "Mtn Dew Energy," dropping "Rise" from the name. PepsiCo is reportedly changing the name of its Mountain Dew energy drink - a win for cold brew coffee brand Rise Brewing Co. Several smaller brands say that PepsiCo lifted inspiration from them, but few have forced a change.The change comes after coffee brand Rise Brewing claimed the name violated a trademark.PepsiCo is removing the word "Rise" from the name of a Mountain Dew energy drink line.Account icon An icon in the shape of a person's head and shoulders.
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